Privacy Policy – Afoo

1. Introduction
This privacy policy (“Policy”) explains how AFOO GLOBAL LTD (“Afoo”, “we”, “us” or “our”) collects, uses, shares, and otherwise processes personal data. This Policy applies to all individuals and businesses who interact with our website, mobile application, platform, and related services (the “Services”), including:Customers placing ordersVendors (restaurants, grocery stores, and business partners)Third-party service providers interacting with our platform, including delivery partners Afoo operates a UK-based digital marketplace that connects customers with vendors offering products for delivery or collection. We are committed to protecting the privacy of everyone who uses our Services and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller
AFOO GLOBAL LTD
77 Cemetery Road
LS11 8SU
United KingdomEmail: tech@afoo.co.uk

3. What personal data we process and why

Personal data means any information that can identify you directly or indirectly.We collect and process personal data depending on how you interact with Afoo.

4. Customers – ordering and account use
When you place an order or use our platform as a customer, we process your personal data to provide our Services.

Data processed may include:
-Name
-Address
-Email and phone number
-Order and transaction data
-Payment data (processed securely by third-party providers)
-Delivery instructionsLocation data (where permission is granted)

Purpose:
-To process and deliver orders
-To communicate order updates
-To manage payments and refunds
-To provide customer support
-To personalise your experience

Some order details (e.g. dietary requirements) may reveal sensitive information. This is processed only when you choose to provide it.

Legal basis: Contract, consent (where applicable), legal obligation.

5. Vendors – business partnersIf you are a vendor using Afoo, we process your personal data to manage our business relationship.

Data processed may include:
-Business name and registration details
-Contact informationAddress and operational details
-Payment and banking details
-Order and transaction data
-Account login details

Purpose:Vendor onboarding and verificationOrder processing and paymentAccount managementLegal and tax complianceFraud prevention

Legal basis: Contract, legal obligation, legitimate interest.

6. Delivery partners (third-party providers) Afoo does not directly employ or manage couriers.

Delivery services may be provided by third-party logistics providers integrated into our platform.

Important:
-These providers act as independent data controllers
-They process courier data under their own privacy policies

Afoo may process limited delivery-related data, such as:
-Delivery status
-Order tracking information

This is used solely to:
-Facilitate order fulfillment
-Provide updates to customers and vendors
-Manage disputes or support

7. Customer support and communications
When you contact us, we process your data to:
-respond to enquiries
-resolve issues
-improve support services

Data may include:
-Name
-Contact details
-Order information
-Communication content

We may retain support interactions for quality and security purposes.

8. Reviews and feedback

You may submit reviews about vendors.

Data processed:
-First name
-Contact details
-Review content

Reviews may be visible to vendors and other users.

9. Marketing and communications
Where permitted, we may send:
-offers and promotions
-service updates

You can opt out at any time via unsubscribe links or by contacting tech@afoo.co.uk.

10. Cookies and similar technologies
We use cookies for:
-essential functionality
-analytics performance
-improvementpersonalisation (with consent)

You can manage preferences via your browser or cookie settings.

11. Fraud prevention and security
We process personal data to:
-detect and prevent fraud
-ensure platform security
-comply with legal obligations

Data may include:
-IP address
-device information
-transaction data

12. Analytics and service improvement
We use data to:improve our Servicesanalyse usageoptimise performanceWhere possible, data is aggregated or anonymised.

13. How we collect personal data

We collect data:

Directly from you
-when placing orders or registering

Automatically
-via cookies and device data

From third parties
-payment providers
-delivery providers
-analytics tools

14. Automated decision-making
We may use automated systems to:
-recommend vendors
-personalise content
-detect fraud

These systems do not make legally significant decisions without human involvement.

15. How long we retain your data

We retain personal data only as long as necessary:
-Account data: until deletion
-Transaction data: up to 6 years
-Support data: as required

We may anonymise data where possible.

16. Sharing your personal data

We may share data with:Vendors (to fulfil orders)
-Delivery providers
-Payment processors
-IT and hosting providers
-Analytics providers
-Legal authorities

We do not sell personal data.

17. Third-party services
Our Services may include links or integrations with third-party services. These have their own privacy policies.

18. International data transfers
Where data is transferred outside the UK, we ensure safeguards such as:
-Standard Contractual Clauses
-equivalent protections under UK law

19. Your rights
You have the right to:
-access your data
-correct inaccuracies
-request deletion
-restrict processing
-object to processing
-withdraw consent
-request portability
-lodge a complaint with the ICO
Contact: tech@afoo.co.uk

20. Security
We protect your data through:
-encryption
-secure infrastructure
-access controls

21. Children
Our Services are not intended for individuals under 18.

22. Contact

AFOO GLOBAL LTD
77 Cemetery Road
LS11 8SU
United Kingdom
Email: tech@afoo.co.uk

23. Updates to this Policy
We may update this Policy from time to time. Updates will be posted on this page.

Last Updated: 23rd January 2025.